In summer 2018, I worked as a creative technologist and took on a sprint challenge to prototyped Nike’s online campaign for Shanghai 2018 Marathon. The goal was to come up with a solution that can display motion graphics lightweight on mobile devices responsively.
Working as a creative technologist intern, I was given one week to prototyped the animation from scratch. The solution was adopted for the final WeChat mobile campaign.
Legal: to comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information here is my own and does not necessarily reflect the views of AKQA.
Traditionally GIFs were used to display flashy animation on websites. However, to make the best mobile viewing experience, I need to come up with a solution that compressed the file size while keeping the image resolution high.
High Fidelity Prototype
Based on the prompt given by the design, I created the afterEffects sequence based on the afterEffect sequence made by another intern.
I made the animation responsible for different mobile devices.